TikTok is introducing a new feature that enables them to lessen the quantity of AI-created media appearing in their streams. This initiative comes as the company announced that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the coming weeks before a global rollout. This advancement aligns with a surge in AI-generated material, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that almost one in 10 of the fastest-growing video streams on a competing service only show AI-generated videos. A large amount of this material is deemed low-quality AI content, a term for substandard, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people appreciate content created using AI tools, ranging from digital art to educational videos, and we want to provide users the ability to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
The service announced that there are now over a billion videos on its app labeled as AI-generated. Collectively, more than 100 million media items are uploaded to the app daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Viewers will be able to limit or boost the amount of AI-generated videos they watch by opening the content preference setting in the app and selecting AI-made media. Other topics that can already be modified under the tool encompass politics, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies require users to tag lifelike AI-made content, and it forbids malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
Furthermore, the service will now attach an artificially created watermark to content created with its proprietary AI systems, or flagged by an industry-wide initiative for spotting content made by AI. This action is designed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m AI literacy fund for specialists and institutions to produce informative material about using AI responsibly. This program will assist charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has defended its moderation strategy, during controversy over intentions to lay off a large number of review team members in Britain. TikTok is expected to cut a significant number of roles in its trust and safety department in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can shield workers by filtering out the most graphic content before it is viewed by staff. The platform announced a significant reduction in shocking and graphic content seen by human moderators over the past year due to reliance on its automated systems.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
